Application area shopping malls
We live and breathe retail, this is really our core and our solutions are truly tested in the retail environment.
For a mall owner/operator knowing how many people enter at mall entrances, use escalators and lifts as well enter via the parking lots is important knowledge. In fact attracting shoppers is key for mall operations and sometimes store rent is based on visitors counting numbers.At Cognimatics we have seen cases where mall owners provide footfall counting as part of the service rent for their retailers.
The traffic data in a mall can also be used to measure effectiveness of various marketing activities and events at the location as well as for staff planning – at the various mall retailers as well as for security and cleaning.